Will Redwood help Cronos Group?
US market size
In 2019, the beauty and personal care products’ revenues will likely be around $82.8 billion. The revenues will likely grow to $91.7 billion in 2023. With such large potential, who wouldn’t want a piece of the market share? The beauty and personal care product market constantly adapts to new trends. Acquiring Redwood might make sense for Cronos Group. However, that would be a gross oversimplification without knowing more about the CBD infused market potential for these products.
CBD cosmetics market for beauty products
The CBD market gained traction after the US legalized hemp through its Farm Bill of 2018. Cannabis producers target the most attractive market. The CBD skincare market happens to be one such market. CBD cosmetic products’ growth appears to be very lucrative. For example, Adroit Market Research expects 31.3% growth per year between 2019 and 2025.
Cronos Group’s positioning in the market could be beneficial. The company is already an established player in the market with the potential to grow 31%. However, we must be cautious when it comes to cannabis industry forecasts. For the most part, the industry hasn’t lived up to expectations. Investors poured money into the industry hoping to see astronomical growth. They were met with weak demand and revenue growth in recent quarters.
Cronos Group has lost nearly two-thirds of its value YTD (year-to-date), while HEXO (HEXO) has lost 75% of its value YTD. Given how the cannabis industry has behaved, I’m less confident that the CBD market will lift Cronos Group.